A journey to the heartof traditional craftsmanship
Traditional craftsmanship meets
modern recycling economy
Willow, a sustainable and versatile material, has a long and rich history in Europe, dating far back into prehistory.
As early as the Iron Age, the flexible and robust branches of willow were used to weave baskets and containers, a craft known as basketry. From simple farms to royal courts, wickerwork was a widespread art used to create everything from furniture to structures for fishing.
However, with the arrival of industrialization, this craft became less important, as machine-made products replaced handmade pieces. More recently, however, wicker weaving has made an impressive comeback amid the sustainable and eco-friendly design movement.
Today, willow is once again valued for its natural beauty, longevity and potential for the circular economy.
Willow – Sustainable elegance
Willow, a sustainable and durable material, fits perfectly in this model. As a rapidly renewable plant native to many parts of Europe, willow is a renewable resource. The products made from them – whether baskets, furniture or structures – are durable, and at the end of their life they can be composted and returned to the natural cycle instead of ending up in landfills.
In addition, the production of wicker products requires less energy compared to many other materials, and the artisanal techniques used promote local economies and preserve cultural heritage.
The circular economy, applied to materials like willow, therefore offers us the opportunity to live and work in harmony with our environment, reducing our dependence on non-renewable resources while preserving our craftsmanship and cultural history.