Black Friday is no longer just a day – it has become a whole week or even a whole month. ANGELCAB does not take part in Black Friday promotions.
An essential component of our strollers is wool – a material that is not only functional, but also has a high ecological and social value. The wool used in our products comes from shepherds who farm responsibly and sustainably – read more here. But the way to this wool is not infinitely available or infinitely scalable: the shepherd can only work with the pastureland that is available to him. In order for the sheep to find enough high-quality fodder, he must allow the areas to rest regularly so that nature has time to regenerate.
This balance between resources and caring for nature is exemplary for our entire approach at ANGELCAB. We value and respect the natural rhythms that provide us with the materials for our baby carriages – as well as the people who provide them. Mass consumption that emphasizes short-term discounts jeopardizes precisely this balance. A short-term “bargain mania” often promotes materials and products that are cheap and readily available, without regard for the long-term consequences.
Nature teaches us that patience and renewal go hand in hand. A pasture that is allowed to rest and recover will provide nutrient-rich grass for the sheep the following year – and in turn high-quality wool. Similarly, we believe that conscious consumption is a long-term investment in quality and sustainability.
The true value of our products is created because we work with partners who live by the same principles: shepherds who protect their flocks and soils, just as we consciously design our supply chains and products. This is not the fastest way, but for us it is the only sustainable one.
It is this value that determines the price of our strollers – and we want to protect it together with you.
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